The manga follows Shindou Yoriko, a 29-year-old Kyoto cigarette shop owner who has a sharp look in her eyes but is actually a kind-hearted person. It may not come across, but she truly loves the city of Kyoto, and is willing to give up some of her time to share that love with tourists and other visitors (as long as they don't get on her nerves).

Hamano was an aspiring photographer who has assumed the role of adviser of high school photo department. With is devotion, he brings other members around him, especially Hikari. Meanwhile, the road to professional photography starts to open in front of the Hamano again…

Satomi's mother has left her father, but Satomi still waits for her at the family stationery shop. When Sato in mi's father, who has become an otaku and given up on life, decides to close the shop, she begs him to turn it over to her instead. Yuuyake Rocket Pencil relates the struggles and triumphs of an elementary-school girl who runs a store on her own.