Niimi Reiji is a huge fan of a widely popular TV animation series "Magical Girl ☆ Charming Luluna". One day he died while saving his friend's daughter and suddenly reincarnated in a different world. But in the form of a magical wand! With his magic power he transforms (forced) a girl similar to his favorite character into a "Magical Girl".
Oogimi Tsumugi is completely ignored at school because his parents are murderers and he has not talked to anyone in school for months. Then one day, a transfer student, Konohata Maya starts a conversation with him, but there's something eerie about her. She understands why Tsumugi is being ignored, but she seems to be even more interested after learning about his situation. What does Maya want with him and more importantly, what is she?